Rebecca Chernek: Redefining F&I

One of the enduring triumphs provided by our work building Vets-Cars, is the opportunity to meet stellar human beings. As we introduce our company, and the simple but singular idea behind it we have dealt with Generals, PFCs, Dealer Principals, Politicians, Salespeople, Consultants, Techno-Geeks, Celebrities, Entrepreneurs, Media-types, and, alas…the occasional Knave. All have something to contribute, each providing life lessons in the grand sweep of twenty-first century commerce.

Once in a while (perhaps every three months or so) we stumble upon a Darwinian exception; someone so energetic, gifted, resolute and just plain old fashioned honest, we are compelled to hold them up for public inspection. Rebecca Chernek is this quarter’s prize.
Founder of Chernek Consulting, Inc., a leader in the  “Professionalization” of automotive retail finance and insurance.
Becky has devoted twenty five years to the automotive industry. Following the lead of her car dealer Dad, she learned that honesty and square dealing are the only way to build a business. Her Atlanta based operation provides creative disciplines that foster happier customers and healthier dealer bottom lines.
As a ‘trainer’ and original thinker, Becky instills, (demands), an adherence to excellence and integrity in everything she imparts to her charges. She has been retained by hundreds of dealerships, improving the careers of literally thousands of sales and F&I people.

She has embarked on a new teaching methodology utilizing the power and practicality of the internet. Additionally, individuals interested in an automotive financial services career are invited to contact her at www.ccilearningcenter.com or toll free at 877-730-3663.
We are happy to help spread the word for her – former military, (particularly Marine Corps) are preferred.

Becky is a member of the Center For International Retail Automotive Standards, 
A quote by the Center’s President, Robert W. Serum, PhD. neatly and accurately describes her commitment:
“We at the center invision high performance professions within the Trade, devoted to assuring honest, legal, satisfying and competently managed experiences for customers.”

Becky, it has been a pleasure getting to know you and your team and we look forward to a mutually enriching relationship.
GODSPEED!

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